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Sometime in the late 1960s, Daion began exporting Yamaki guitars to America, where they were well received. By the early 1980s, however, Daion felt that the Yamaki Martin-style guitars were getting lost among similar instruments from other Japanese builders like Takamine, Yasuma, and C.F. Mountain, so they redesigned the entire acoustic line and started building acoustic-electrics and solid-body electrics as well as oddities like double-neck acoustics. They dropped the Yamaki name and rebranded their instruments as Daion guitars. Daion began an extensive advertising campaign to introduce the new line around 1982, but this was a time when musicians were more interested in the new MIDI-equipped synthesizers than in guitars. In 1984 Daion stopped importing guitars to America and soon went out of business. Yamaki, on the other hand, survived the downturn of the 1980s and now makes parts for other Japanese guitar companies.
—Michael John Simmons
Source: Michael John Simmons on Strings Magazine (http://www.stringsmagazine.com)
(Also see Yamaki, in the Acoustic Section) |